Your website plays an extremely important role for your business. It is likely the first place a prospect will go to learn more about your firm. First impressions are everything in this business and your website can keep you from acquiring prospects. However, if your website is well designed, it can help bring you plenty of new business.
Here are some tips to make sure your website is working for you. The most important tip is to make sure your website is user friendly. Most clients of financial advisors are baby boomers or even older, which means they may not be as technologically savvy as younger generations. Make sure people are able to navigate easily through your website.
Another tip is to make your website unique. Add something to your website that shows who you are as an advisor or team. Try to engage people who visit your website with something that makes your firm better than the rest. Be creative when designing your website and make the most of your homepage. Your homepage has to draw in the visitors and make them want to check out the other website pages.
Once you have created your content and completed your website design, make sure your website can be easily found. If they can’t find your website through basic search engines such as Google or Yahoo, then all your hard work is for nothing. Your firm should be shown towards the top of the list.
Check your website statistics regularly for changes in the amount of visits you receive, etc. This will help you understand what is working and what changes need to be made.