Building a recognizable brand name takes time, but will ultimately keep existing clients loyal and attract new business as well. When developing your brand, you need to think about how you choose to run your business. Make sure when you establish your brand name, to be consistent in how you provide your services.
For instance, many clients like to be able to contact their financial advisors when they need them. Make sure to follow up with your clients in a timely manner. If your sales assistant is the first point of contact, make sure he/she assures the client the issue will be handled in a timely manner.
If an error has been made on an account, be sure to contact the client personally to discuss the issue and explain how it will be resolved immediately. Being honest and upfront with your clients will build their trust.
Brand recognition has worked for many years with any company in any industry. Many people can associate a product right now by a song or advertisement they saw on television. It is a very powerful tool for every employer.
I agree, builing a good brand name is very important.
I’ve had a hard time creating my own brand few years ago.
I also think logos are an important factor too,
people can visualize the brand easily if its a effective logo.
I (used to) bank with WaMu because I liked their ad campaigns. Brand recognition is important even for something as stodgy (no offense) as the financial services industry.
As technologies have grown, brand recognition has become even more important. Once your brand is out there in everyone’s consciousness, it markets itself. People buy things not because of how well it works, but because of the brand name.