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imageRiskalyze, an online risk profiling tool, has launched a free version for advisors. Using its proprietary Risk Fingerprint technology, Riskalyze quantifies risk tolerance and matches it to the appropriate model portfolio.

The free version was announced on the company’s blog on January 16. With the premium Riskalyze Pro tool, advisors send a client or prospective client a link to a risk tolerance questionnaire customized to the advisor’s branding.

The answers, along with other important client information, like investable amount, “desperation amount,” and any recent life changes, are sent as an email to the advisor who can copy and paste that information into a customer relationship management (CRM) system.

“Advisors are using Riskalyze to demonstrate existing risk, but also to design solutions,” said Aaron Klein, CEO of Riskalyze.