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FutureTimeline AppA new app for Facebook, called FutureTimeline, was launched by Fidelity Investments, the first major financial services firm to utilize Facebook’s feature in this way.

Hoping to steer the Facebook generation toward its own website, the app allows users to set long-term financial goals and track their savings toward shorter-term goals.

FutureTimeline, which can be used at no cost, plays off Facebook’s Timeline feature which places pictures and postings related to a Facebook user’s life events in a chronological timeline on the user’s page.

The Fidelity app allows for interaction with Fidelity, through tips and links to relevant articles and tools on Fidelity.com.

(Fidelity said no financial information will be shared on the app, and there is no connection between the app and users’ accounts at Fidelity.)